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Tips on How to Integrate Seasonal Design into Your Branding
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.
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Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.
But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.
Find a way for your logo to say happy holidays.
Your logo can speak volumes about your brand and its message to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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The seasonal design trends and social media.
Social media is the best place for companies to incorporate seasonal design trends.
You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Swap your Twitter header for a more seasonal one with an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. See this for more information now!
You can post blog contents that are relevant to the season if you have a company blog. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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This post topic: Advertising & Marketing